Ever wondered how a rug travels from a small loom in India to your living room? The journey is nothing short of magical—and deeply rooted in tradition.
It begins with raw materials: New Zealand wool, hand-spun cotton, and pure silk. Then comes the design—often sketched by our in-house artists, inspired by architecture, nature, or ancient motifs. Once dyed with eco-friendly colors, the yarn is handed to artisans who knot or tuft each strand with astonishing precision.
Weeks—sometimes months—later, the rug is ready. Washed, stretched, inspected, and finished. What arrives at your home is not a product. It’s a work of living art.
Knowing the story behind your rug deepens its value. You didn’t just buy decor. You brought home legacy.
